President Lacy Upchurch announced recently that the TRH Board of Directors has named Anthony Kimbrough as the next chief executive officer of TRH Health Plans. The board made its decision in a special-called meeting Nov. 21.

“I look forward to working with Anthony in his new role as CEO of TRH,” said Lacy Upchurch, board president. “Anthony has a dynamic personality and excellent people skills. In his responsibilities related to marketing and government relations, Anthony has proven himself as a dedicated and knowledgeable employee. He has been at the forefront of company development as TRH has expanded product offerings to assist other state Farm Bureaus. He has worked with current management through the many challenges, including the unknown possibilities related to the Affordable Care Act. Having that experience and the great working relationship with the current management team will enable Anthony to hit the ground running. We congratulate him on the recognition of his talent and commitment.”

Long-time CEO Lonnie Roberts, who announced his retirement to the board on Nov. 1, will step down at the end of December after a 25-year career at TRH, including the last 16 as CEO.

“The Board of Directors has made an excellent choice in Anthony,” said Roberts. “He has a high energy level, excellent communication skills and he understands what it means to be a part of a membership organization. He will do a great job leading the TRH team for years to come.”

Kimbrough, 49, has been in the Farm Bureau family since September 2000, when he became the first employee to share responsibilities for government relations work for both TRH and Farm Bureau Insurance. He was named vice president of government relations in that joint role in 2004 and then, in September 2007, moved to TRH as Vice President of Marketing and Government Relations.

“To say ‘I am blessed’ is quite an understatement,” said Kimbrough, an Arkansas native who moved to Tennessee in 1989. “I came to this organization a dozen years ago largely because I was attracted to its values and its people. That appreciation has only deepened during my time here. I thank the board for the trust it has placed in me, as well as Mr. Roberts and the many, many colleagues and co-workers in the TRH and Farm Bureau families who have made this opportunity possible.”

Kimbrough and his wife Michele live in Columbia and have two teenage daughters, McKayla and McKenzie. They are active members at First Baptist Church. He serves as a board member for Duck River Electric Membership Corporation.