SEATTLE – NRECA and the Council of Rural Electric Communicators recognized the Tennessee Electric Cooperative Association this week with the Spotlight on Excellence Silver Award for Best Total Communications Program. The award for TECA’s Brighter Tennessee campaign was presented at NRECA’s Connect Conference in Seattle.
“The Brighter Tennessee campaign was developed to help co-op consumers and community leaders better understand the impact electric co-ops have on the people and places we serve,” says Trent Scott, vice president of corporate strategy for TECA. “Co-ops are making significant investments in Tennessee’s future, and the Brighter Tennessee campaign tells that story in a compelling way.”
“We are honored by this recognition from NRECA and the Council for Rural Electric Communicators,” says David Callis, executive vice president and general manager for the Tennessee Electric Cooperative Association. “We are very proud of our communications program, and it is exciting to be recognized at this level.”
The annual Spotlight on Excellence Awards program recognizes the best communication and marketing efforts by electric cooperatives and related organizations. Entrants competed with electric cooperatives of similar size in 18 categories. Electric cooperative communicators and marketing professionals submitted more nearly 600 entries in the Spotlight on Excellence program. Faculty members from the University of Missouri – Columbia and University of South Carolina, as well as noted professionals in the fields of marketing, web design and digital communications, and newspapers judged the event, which uses a finite scoring system to determine the winners.
In addition to TECA’s recognition for Best Total Communications Program, Appalachian Electric Cooperative and Middle Tennessee Electric also received Spotlight on Excellence Awards. AEC was recognized with a Gold Award for Best Internal Newsletter and a Gold Award for Best Photo. Middle Tennessee Electric received a Gold Award for Best Ad Campaign and a Gold Award for Best Individual Ad.