Cooperative Difference research scheduled

The Tennessee Electric Cooperative Association will be fielding the National Survey on the Cooperative Difference statewide beginning in October. The Co-op Difference project is conducted annually by Touchstone Energy and TSE Services, a subsidiary of the North Carolina statewide.

Five hundred telephone interviews will be conducted with co-op members across the state, and our goal is to better understand how different generations of electric cooperative members view their electric provider and how cooperatives can better communicate the value of cooperative membership.

Survey results will help cooperatives:

  • identify overall satisfaction and value propositions by member segment
  • measure the impact of rising energy prices on value and conservation efforts
  • determine the strength of the relationship between members and the co-op
  • understand the dynamics of developing trust and engagement with co-op members
  • examine uses of new technology (smart phones, tablet computers)
  • evaluate impact of community programs on member engagement and satisfaction
  • understand the awareness, use and impact of the Co-op Connections card on value and satisfaction

Additionally, TECA will use the results to craft future communication messages and support legislative activities.

At the conclusion of the research project, TECA and its member systems will each receive a report summarizing the regional study.

Contact Trent Scott for additional information.

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