Exciting things are happening in rural Tennessee.
Our communities are changing. Have you noticed? In some places, it is subtle – sold-out crowds for the home games or moms taking extra effort to shop locally. In other places, it is more overt – small businesses opening on Main Street and new jobs and investments in the industrial park.
They may be small towns, but they have big ideas.
Our members are proud of the places they call home, and Tennessee’s electric cooperatives need to take notice. For co-ops to truly engage our members, we must have a sincere passion for rural Tennessee. Co-ops must be advocates for our communities and champions for their success.
The 2016 TECA Marketing, Member Service and Communications Conference
Each year, this event provides an opportunity for co-op communicators, marketing and member service professionals, energy advisers and economic developers to learn from thought leaders and network with peers.
Topics include:
Solar and distributed generation
eScore and other TVA programs
Member service excellence
Rate design
Key messages
Photography
Economic development
Legislative issue
Reservations
Marriott Shoals Hotel & Spa
10 Hightower Pl, Florence, AL 35630
(256) 246-3600
Group name: TECA Marketing Member Service
Deadline to receive group rate: Extended to Friday, March 25
Agenda
Tuesday, April 19
noon Group Activities
golf or photo safari
2:30 p.m. Exhibitor setup in ballroom
Wednesday, April 20
7:00 a.m. Registration and breakfast
Breakfast buffet and registration
8:00 a.m. Welcome
George Kitchens, general manager of Joe Wheeler EMC
8:05 a.m. Keynote Speaker
Larry Bowser, general manager of the Marriott Shoals Hotel and Spa
9:00 a.m. Member Expectations
What do millennials expect from co-ops
10:00 a.m. Break
Snacks and discussion in the ballroom. Deadline to turn in note card suggestions for round table discussions
10:15 a.m. Co-ops as Trusted Energy Advisers: Solar
Touchstone Energy discusses the Trusted Energy Adviser campaign, especially the modern co-op’s role in solar
11:00 a.m. Breakout Sessions:
Media Purchasing and Campaign Management
Co-ops and Fiber
12:15 p.m. Lunch and “What’s on your plate” co-op mini group discussion
1:30 p.m. Round Table Discussions
Six topics will be chosen from among topics submitted by attendees. Pick four for a 15 minute discussion.
2:30 p.m. Break
Snacks and networking in the ballroom.
2:45 p.m. Pursuing Member Service Excellence
Ann Harvey with Touchstone Energy
3:45 p.m. Visits with Sponsors and Exhibitors
6:15 p.m. Group Dinner
Thursday, April 21
7:30 a.m. Breakfast with Exhibitors
8:30 a.m. Community Solar Panel Discussion
DREMC, AEC, and Warren EMC (GA)
9:30 a.m. eScore and Energy Efficiency
TVA’s Jimmy Allen and Dustine Roberts
10:15 a.m. Break
Snacks and networking in the ballroom. Door prizes.
10:30 a.m. Breakout Sessions
Rate Design, Power Consulting Associates
Key Messaging and Communications Strategy
11:15 a.m. Breakout Sessions
Rate Design, Power Consulting Associates
Photo Safari Results and Photography Tips, Robin Conover
Noon Lunch with Exhibitors
1:15 p.m. ABC’s of Electricity and TECA Safety Trailer Demo
Learn some linemen lingo and see a demonstration of TECA’s new safety demonstration trailer
2:15 p.m. Break
Snacks and networking in the ballroom.
2:30 p.m. Beating the Peak
Informing members to make wise energy decisions, Steve Oden, Meriwether Lewis EC
3:15 p.m. Small Towns, Big Ideas
Extolling the virtues of small towns, Dave Loschinskey, 8th Day Software
3:45 p.m. Updates from TECA and The Tennessee Magazine
5:00 p.m. Reception with Exhibitors and Door Prizes
Friday, April 22
7:00 a.m. Breakfast
Sponsored by Tennessee ACRE
8:00 a.m. Business Meeting
Member co-ops only, please
8:30 a.m. New TECA programs, meet the staff
Meet TECA employees you may not know and get an update on Youth Tour and the Cooperative Youth Ambassador Program
9:00 a.m. Legislative Update
Alex Perkerson, TECA
9:30 a.m. Keynote Speaker
10:30 a.m. Door Prizes and Adjourn
Registration
Please select the appropriate tab below.
