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Marketing, Member Service and Communications Conference

April 19, 2016 - April 22, 2016

Exciting things are happening in rural Tennessee.

Our communities are changing. Have you noticed? In some places, it is subtle – sold-out crowds for the home games or moms taking extra effort to shop locally. In other places, it is more overt – small businesses opening on Main Street and new jobs and investments in the industrial park.

They may be small towns, but they have big ideas.

Our members are proud of the places they call home, and Tennessee’s electric cooperatives need to take notice. For co-ops to truly engage our members, we must have a sincere passion for rural Tennessee. Co-ops must be advocates for our communities and champions for their success.

The 2016 TECA Marketing, Member Service and Communications Conference

Each year, this event provides an opportunity for co-op communicators, marketing and member service professionals, energy advisers and economic developers to learn from thought leaders and network with peers.

Topics include:

Solar and distributed generation
eScore and other TVA programs
Member service excellence
Rate design

Key messages
Photography
Economic development
Legislative issue


mslmc_phototour30Reservations

Marriott Shoals Hotel & Spa

10 Hightower Pl, Florence, AL 35630
(256) 246-3600

Group name: TECA Marketing Member Service
Deadline to receive group rate: Extended to Friday, March 25


Agenda

noon      Group Activities
golf or photo safari

2:30 p.m.    Exhibitor setup in ballroom

7:00 a.m.            Registration and breakfast
Breakfast buffet and registration

8:00 a.m.            Welcome
George Kitchens, general manager of Joe Wheeler EMC

8:05 a.m.             Keynote Speaker
Larry Bowser, general manager of the Marriott Shoals Hotel and Spa

9:00 a.m.            Member Expectations
What do millennials expect from co-ops

10:00 a.m.          Break
Snacks and discussion in the ballroom. Deadline to turn in note card suggestions for round table discussions

10:15 a.m.           Co-ops as Trusted Energy Advisers: Solar
Touchstone Energy discusses the Trusted Energy Adviser campaign, especially the modern co-op’s role in solar

11:00 a.m.          Breakout Sessions:
Media Purchasing and Campaign Management
Co-ops and Fiber

12:15 p.m.          Lunch and “What’s on your plate” co-op mini group discussion

1:30 p.m.            Round Table Discussions
Six topics will be chosen from among topics submitted by attendees. Pick four for a 15 minute discussion.

2:30 p.m.           Break
Snacks and networking in the ballroom.

2:45 p.m.            Pursuing Member Service Excellence
Ann Harvey with Touchstone Energy

3:45 p.m.            Visits with Sponsors and Exhibitors

6:15 p.m.            Group Dinner

7:30 a.m.            Breakfast with Exhibitors

8:30 a.m.           Community Solar Panel Discussion
DREMC, AEC, and Warren EMC (GA)

9:30 a.m.           eScore and Energy Efficiency
TVA’s Jimmy Allen and Dustine Roberts

10:15 a.m.          Break
Snacks and networking in the ballroom. Door prizes.

10:30 a.m.         Breakout Sessions
Rate Design, Power Consulting Associates
Key Messaging and Communications Strategy

11:15 a.m.          Breakout Sessions
Rate Design, Power Consulting Associates
Photo Safari Results and Photography Tips, Robin Conover

Noon                   Lunch with Exhibitors

1:15 p.m.            ABC’s of Electricity and TECA Safety Trailer Demo
Learn some linemen lingo and see a demonstration of TECA’s new safety demonstration trailer

2:15 p.m.            Break
Snacks and networking in the ballroom.

2:30 p.m.           Beating the Peak
Informing members to make wise energy decisions, Steve Oden, Meriwether Lewis EC

3:15 p.m.            Small Towns, Big Ideas
Extolling the virtues of small towns, Dave Loschinskey, 8th Day Software

3:45 p.m.            Updates from TECA and The Tennessee Magazine

5:00 p.m.           Reception with Exhibitors and Door Prizes

7:00 a.m.            Breakfast
Sponsored by Tennessee ACRE

8:00 a.m.           Business Meeting
Member co-ops only, please

8:30 a.m.           New TECA programs, meet the staff
Meet TECA employees you may not know and get an update on Youth Tour and the Cooperative Youth Ambassador Program

9:00 a.m.           Legislative Update
Alex Perkerson, TECA

9:30 a.m.           Keynote Speaker

10:30 a.m.         Door Prizes and Adjourn

 

 


Registration

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Details

Start:
April 19, 2016
End:
April 22, 2016
Event Categories:
, , , , , ,

Organizer

Tennessee Electric Cooperative Association
Phone:
615.367.9284

Venue

Marriott Shoals Hotel
10 Hightower Pl
Muscle Shoals, AL 35630 United States
+ Google Map
Phone:
(256) 246-3600
Website:
http://www.marriott.com

Details

Start:
April 19, 2016
End:
April 22, 2016
Event Categories:
, , , , , ,

Organizer

Tennessee Electric Cooperative Association
Phone:
615.367.9284

Venue

Marriott Shoals Hotel
10 Hightower Pl
Muscle Shoals, AL 35630 United States
+ Google Map
Phone:
(256) 246-3600
Website:
http://www.marriott.com