Director Training – BL914

Board Leadership 914 – Cooperative Communications and Public Opinion: The Directors Perspective

Given the challenges of the evolving energy landscape, effective communications from the cooperative is an area of increasing importance. Whether it is communicating future rate increases or advertising our cooperative’s participation in renewable energy programs, strong communications programs can strengthen your identity with consumer-members and build loyalty.

KEY TOPICS

• The difference between the communication roles and responsibilities of directors and those of cooperative staff.
• The purpose of a communications policy.
• The value of a message.
• How a cooperative can manage messages and public perception.