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Director Training – BL914

July 15

Board Leadership 914 – Cooperative Communications and Public Opinion: The Directors Perspective

Given the challenges of the evolving energy landscape, effective communications from the cooperative is an area of increasing importance. Whether it is communicating future rate increases or advertising our cooperative’s participation in renewable energy programs, strong communications programs can strengthen your identity with consumer-members and build loyalty.

KEY TOPICS

  • The difference between the communication roles and responsibilities of directors and those of cooperative staff.
  • The purpose of a communications policy.
  • The value of a message.
  • How a cooperative can manage messages and public perception.
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Details

Date:
July 15
Event Categories:
,

Organizer

Mike Knotts
Phone:
615-515-5520
Email:
mknotts@tnelectric.org

Venue

Courtyard Marriott Jackson
200 Campbell Oaks Drive
Jackson, TN 38305 United States
+ Google Map
Phone:
1-866-456-8029

Details

Date:
July 15
Event Categories:
,

Organizer

Mike Knotts
Phone:
615-515-5520
Email:
mknotts@tnelectric.org

Venue

Courtyard Marriott Jackson
200 Campbell Oaks Drive
Jackson, TN 38305 United States
+ Google Map
Phone:
1-866-456-8029